Rich McNeil — Founder of LeadspathPRO AI

Richard "Rich" McNeil is the founder of LeadspathPRO AI and CEO of Excelsia Group LLC, building AI-powered business automation tools that help small businesses operate, compete, and scale. With extensive experience as a builder and operator across AI, SaaS, and complex operational environments, Rich creates systems designed to eliminate friction rather than add complexity. His work focuses on delivering enterprise-grade automation to small and local businesses—providing leverage that was previously accessible only to large corporations.

Background & Operating Philosophy

Builder First, Theorist Never

Rich McNeil's career has been defined by building and operating rather than theorizing. His background spans AI implementation, SaaS platform development, marketing automation systems, and operational leadership in environments where execution determines success. This practical foundation shapes every aspect of LeadspathPRO AI—systems are designed for real-world use, not laboratory conditions.

AI as a Friction Eliminator

The core philosophy behind LeadspathPRO AI is straightforward: artificial intelligence should replace friction, not add complexity. Small businesses don't need more tools to manage—they need intelligent systems that handle work autonomously. Rich built LeadspathPRO AI to function as an actual employee: answering calls, booking appointments, following up with leads, and managing client communication without constant supervision.

Leveling the Playing Field

Large enterprises have teams dedicated to customer service, lead follow-up, and operational efficiency. Small businesses rarely have that luxury. LeadspathPRO AI was created to close this gap—giving local and service-based businesses access to automation that scales their capacity without scaling their payroll. The goal is simple: make small businesses operationally competitive with far larger competitors.

LeadspathPRO AI

LeadspathPRO AI exists because small businesses lose revenue every day to problems that technology should have solved years ago.

The Problem

  • Missed calls mean missed revenue—67% of callers won't leave a voicemail
  • Slow follow-up kills conversions—leads go cold within hours
  • Manual appointment scheduling wastes time and creates errors
  • No-shows drain profitability—30% is the industry standard for many service businesses
  • Owners spend more time managing operations than serving clients

The Solution

LeadspathPRO AI provides three tiers of AI employees designed for different operational needs:

  • AI Receptionist — Answers calls 24/7, books appointments, handles rescheduling, sends reminders, and ensures no opportunity is lost to a missed call.
  • AI Assistant — Adds lead follow-up, client communication, and proactive outreach to keep pipelines moving without manual effort.
  • AI Manager — Integrates CRM systems, handles complex workflows, manages team coordination, and provides operational insights.

Built for Local and Service-Based Businesses

LeadspathPRO AI is purpose-built for industries where customer communication determines success: salons, spas, medical practices, law firms, home services, automotive shops, fitness studios, and professional services. These businesses need systems that work immediately, integrate seamlessly, and produce measurable results—not platforms that require months of configuration and a dedicated IT team.

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Leadership Beyond Software

Rich McNeil's operational experience extends far beyond software development. His background includes leadership roles in complex, regulated environments where performance is measured in real-time and mistakes are immediately visible.

Cargo Terminal Management

As Cargo Terminal Manager for Scandinavian Airlines covering US and Canada operations, Rich oversaw multi-location operations in a highly regulated industry. Managing international cargo logistics requires precision, regulatory compliance, and coordination across time zones and operational teams. This experience instilled a focus on systems that function reliably under pressure—a principle that directly informs the design of LeadspathPRO AI.

Multi-Location Operations

Managing operations across multiple locations and third-party vendors requires systems thinking and process discipline. Rich's operational leadership involved coordinating performance across distributed teams, maintaining service standards, and ensuring consistent execution regardless of location or personnel. These challenges mirror the needs of small businesses scaling beyond a single location—problems LeadspathPRO AI was explicitly built to address.

Operational Mindset Applied to AI

The operational experience that Rich brings to LeadspathPRO AI is not theoretical. He has managed budgets, overseen third-party performance, handled regulatory compliance, and solved real-world logistical challenges. This perspective shapes every feature of the platform: AI employees must work without constant intervention, integrations must be reliable, and the system must produce measurable business outcomes. Operational credibility is built into the product because it's built by someone who has run operations.

Mission & Long-Term Vision

AI as an Economic Equalizer

Rich McNeil believes that artificial intelligence represents the most significant economic equalizer since the internet. Large enterprises have access to specialized teams, expensive consultants, and sophisticated automation. Small businesses have historically been locked out of this advantage due to cost and complexity. LeadspathPRO AI changes that dynamic by making enterprise-grade automation accessible to businesses of any size.

Empowering Small and Local Businesses

The mission of LeadspathPRO AI is straightforward: empower small and local businesses with tools that increase their operational capacity without increasing their overhead. Every missed call is revenue walking out the door. Every delayed follow-up is a conversion lost to a competitor. Every hour spent on administrative work is time not spent serving clients. AI employees solve these problems by functioning as reliable, autonomous members of the team—available 24/7, never calling in sick, and continuously improving through machine learning.

AI Employees as Standard Infrastructure

Rich's long-term vision is for AI employees to become standard business infrastructure—as fundamental as email, payment processing, or cloud storage. Just as businesses no longer question whether they need a website or accounting software, AI-powered customer service and operational automation should be a given. LeadspathPRO AI is building toward a future where every business, regardless of size, has access to intelligent systems that handle repetitive work autonomously, allowing owners and teams to focus on growth, client relationships, and strategic decisions.

"Small businesses don't need more software. They need systems that do the work. AI isn't the future—it's the leverage your competitors are already using. LeadspathPRO AI gives you that same advantage without the enterprise budget or the technical complexity. We build tools that work like employees, not platforms that require babysitting."

— Rich McNeil, Founder of LeadspathPRO AI

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